What better way to celebrate the arrival of 2008 than with a brand, spankin’ new website.
This week we re-launched www.atlargemedia.com, laden with new content, case studies & articles.
Our old friend, the sumo wrestler, has had a full-body makeover – he’s
chosen a softer look this year – and At Large partners are now blogging regularly, so that you can stay up-to-date on our clients, projects & ideas.
Speaking of new arrivals, Emma is celebrating the arrival of her new
daughter, Pippa, who was born on January 6th. There's nothing like gazing at a new little person to make you stop, take stock, and think about what the new year is going to bring. This year it's going to bring a lot of diaper changes, as well as a host of new media developments to keep us entertained at At Large. Read more >>
As a large magazine publisher with a 30-year history in the West, Canada Wide Media has an incredible content library. With original articles and photography spanning travel, food, entertainment, gardening, golf, business and much more, Canada Wide’s content is second to none in Western Canada.
Since starting to provide consulting support to Canada Wide in 2006, the At Large team has worked with the publisher to build a strong online business and launch a series of magazine sites. Last month we also launched a new corporate site for the company at www.canadawide.com
Read more about our work with Canada Wide Media.
If You Can’t Measure It, Don’t Do It
A web site is a fluid publishing environment. Unlike producing a TV commercial or creating a newspaper advertisement, a web site is designed to be changed and updated starting the minute it is launched.
For a lot of companies, this is one of the most perplexing and challenging aspects of operating a web site. How often do things need to be updated? What parts of the web site should be changed? Is the site accomplishing its goals? Are people using the site in the way it was intended? Read more >>
From Sara’s blog
Where will the intersection of visual communication design and emerging media technologies take us?
I have always been passionate about the intersection of visual communication design, new media technologies and audience interaction. A few years ago, I had the opportunity to work in a collaborative research environment with engineers, social scientists and artists, where I was exposed to prototypes and ideas that went beyond the screen. Read more >>
Time To Challenge How You're Doing Things
Recently Emma spoke as part of a panel, to a group of television and radio executives who wanted to learn about opportunities in new media.
Their jobs are changing/disappearing/reorganizing, and their companies are changing DRASTICALLY, and so they wanted to find out about how transferable their skills are. Read more >>
Giving Music Away Might Just Save the Music Industry
For years artists and industry observers have been suggesting that the only way the music industry as we know it will survive is to completely reinvent itself.
To date, reinvention hasn't seemed particularly high on the list for major record labels. Mostly they've blamed their problems on their customers - chasing down peer-to-peer music sharers and sending teams of lawyers after music fans. Read more >>
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