Today’s media landscape is diverse and fast moving, and companies can feel overwhelmed by the seemingly infinite number of technology and platform options that are out there. That’s why our clients want to work with At Large right at the start … BEFORE development gets underway.

Our experience developing new media strategies for organizations including Nike, the CBC and Virgin Mobile gives us the knowledge clients need as they start to figure out exactly how they’re going to attract audiences and build revenue streams online.

Our strategy process focuses on big ideas as well as actionable plans, so that all company stakeholders can sign off on the strategy before development begins. A detailed action plan also makes it possible for us to commit to fixed budgets and timelines, something our clients appreciate if we’re also going into development together.

Working with all members of your team, we’ll put together a concise strategy document that contains critical items such as:

• Measurable goals
• Revenue models
• User scenarios
• Customer demographics
• Individual site architectures
• Content Management System specifications
• Staffing recommendations
• Metrics and ROI planning
• Online Advertising Specifications and Pricing Recommendations
• Sales and Marketing plan

Our extensive experience in traditional & new media - including  television, radio, web broadcasting, video games and new media development - means that At Large clients receive deep business and strategic advice, combined with nimble, forward-thinking media and technology expertise.

With numerous national awards, extensive publishing credentials, solid  business expertise, a portfolio of delighted clients, and strong relationships with our partners, the At Large Media team is uniquely positioned to create a strategy that will deliver value and results for you and your organization.