She has led creative projects for clients including Nike, General Motors, the National Film Board and Electronic Arts. Sara's work has received much critical recognition and has been featured in a number of design publications, including Graphis' Web Design Now book and Hong Kong based IDN design magazine's article featuring top Canadian designers. She was named Designer of the year at the Canadian New Media Awards.

Sara was a Founding Partner of Dotaku, a leading multimedia consulting and design group. Dotaku's landmark work for CBC Radio 3 received numerous accolades including Best Interface at the Bandies Broadband awards in L.A. and Shocked Site of the Day by Macromedia. She was the lead design researcher for Sony at the New Media Innovation Centre in Vancouver, where she led two teams of social science researchers studying youth online music communities.

Sara was a founding member of the Vancouver User Experience Group (VanUE) which focuses on user-centric approaches, experiences and challenges, and has also served as an associate professor of design at the Emily Carr Institute of Art and Design.