As technology convergence continues to evolve, the lines of communication between you and your clients change with them.  As new platforms emerge, audiences become more fragmented, opting to consume their information and entertainment from a variety of sources.  They aren’t abandoning traditional media, but they are using them differently and finding new ones almost every day. 

Young people in particular have embraced online video and music, carving out new places to listen and watch.  Their interest in music, film and videos hasn’t diminished; they’re just finding them in different places.  And people of all ages are developing new habits as high-speed internet in the home is now the norm, and more and more services are available online. If anything, the only sure thing is the knowledge that things will continue to change.

Reaching these audiences means understanding their media habits, delivering your message in the right form, in the right place, at the right times.  In some regards, the strategy is a reflection of the state of media – non-linear, interconnected and constantly evolving.

Advertising models have developed to reflect this – Google lets you set the price you’re willing to pay to connect your advertising to their search results, and you can control every aspect of the campaign from your desktop.   Social networking sites bring people with common interests together, giving them a way of influencing others in a way never imagined even a few years ago. 

At Large Media develops strategies that start with a clear understanding of where your audiences – your clients – are. 

In all likelihood, it isn’t just one place, but rather a collection of places: social networking sites like Flickr and Facebook, through referrals from friends via email or web links, even as a pin on an interactive map.