But, wait.  Is anyone visiting the site?  If so, who are they and what are they doing there?  Are the right people spending the right amount of time using your mobile network?  Do the people who are downloading your podcasts represent the demographic you imagined you’d attract?  And are you earning enough money to at least cover your ongoing costs, with a clear upward trend already in place so that you know you’re going to be profitable online? 

These are the critical questions that really make new media exciting for us.  Ten years ago it was OK to launch marketing sites with no clear ROI potential, but we gave that up 10 years ago and now we’re focused on building real online businesses for our clients.  If your goal is to build an audience, we’ll work with you to make sure you get hundreds and then thousands of people subscribed to your newsletter, downloading your podcasts, or engaging with your online community.  After all, what’s the point of launching anything online if you’re not going to build the kind of audience numbers you need.

And if you’re more focused on revenue than audience building (which, hey, makes sense to us), then we’ll work with you to set up a cost model, build each of your revenue streams, set ad rates, pitch prospective clients, and create a partnership model which will help you to bring in revenues and save internal production time so that you can build a profitable online business.

Building an audience and set of revenue streams for your online property is the most rewarding part of the job for At Large.  Creating strategies and designing sites is good fun of course, but we want results that YOU can be proud of, and that will lead to growth and measurable success for your organization.

Otherwise we get bored.

The At Large team has more than a decade’s experience creating solid business and marketing plans for online businesses.  We can help you build the audience and revenue numbers you need.  Usually working on a monthly basis after you launch your online product, our team works hand-in-hand with your internal team to check metrics, recommend rates, attend key meetings, develop sales pitches, do online promotions, look at SEO strategies, and create content-distribution strategies that will keep your content fresh every day.  It’s what we do best.  And ongoing promotion and management of your online assets is the only way to ensure success.